Seven-Point Perspective

Architects in search of a profession

7 MIN READ

Peter Rad


Ross Wimer
Age: 44
Design Partner
Skidmore, Owings & Merrill
Chicago Travel is a fact of life for a partner at SOM, and Ross Wimer acknowledges that it prevents him from feeling part of a community beyond his laptop. Nonetheless, size has its advantages. The firm’s incredible infrastructure and technology resources liberated Wimer to discover his potential as an architect.

In defining success, Wimer references T.S. Eliot, who maintained that when you create a work of art, it occupies a place on a continuum with other great works of art. Eliot’s theory sets a standard for Wimer, distinguishing status quo architecture from architecture that contributes. He explains that the greatest joy in being an architect is the moral obligation that goes into the work. “What we do affects a lot of people—the people who use it, who drive by it, or live in the shadows of it,” Wimer says. “We don’t have to look far to make a difference; we do it every day.”


Daniel S. Friedman
Age: 55
Dean
College of Architecture and Urban Planning
University of Washington
Tacoma, Wash. Having dedicated most of his professional career to architectural education, Daniel Friedman sees himself fitting into an intellectual tradition of architecture as an instrument for social change. He entered architecture school in the 1970s after working as a social-service provider and witnessing firsthand the damaging results of insensitive architecture.

According to Friedman, the student of today is totally emancipated from 20th century models of education. Thanks to unprecedented information access and powerful new tools for visual representation, students are capable of thinking more critically about design. “We need to move away from a generalized view of education and provide a more flexible, transdisciplinary curriculum that cultivates the love of risk, a fearlessness that comes from a precise, complete knowledge base,” he says. The time is ripe, Friedman believes, to change how architecture education is positioned: teach a theory of knowledge rather than a compositional skill.

About the Author

Cindy Coleman

Cindy Coleman is a design strategist with Gensler. She has more than 25 years of experience working in a variety of roles across the design industry. Coleman has previously served as a project designer for Skidmore, Owings & Merrill. She has also earned experience in development, manufacturing, and marketing through her own industrial-design firm, Align Incorporated, based in Chicago. She began her career in design journalism as executive editor at Perspective, a magazine published by the International Interior Design Association. Interior Design Handbook of Professional Practice, her first book, was published by Interior Design magazine with McGraw-Hill in 2001. Coleman is an adjunct professor at her alma mater, the School of the Art Institute of Chicago. She also serves as the professional adviser for the Marcus Prize, a $100,000 biennial architectural prize administered through the University of Wisconsin-Milwaukee School of Architecture and Urban Planning and the Marcus Corporation Foundation. In 2010, Coleman was named a senior fellow by the Design Futures Council. Coleman received a bachelor of fine arts degree in interior architecture as well as a master of design methods degree from the Institute of Design at the Illinois Institute of Technology.

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