Seven-Point Perspective

Architects in search of a profession

7 MIN READ

Peter Rad

There’s a certain beauty to numbers. Not only do they bring order to chaos, they also help explain complex issues in finite terms. For this first issue, ARCHITECT set out to get a statistical fix on the profession. A seemingly simple task, you’d think, but one that assumes the numbers exist—and they don’t.

The U.S. Census, typically the ultimate source for demographics, makes no distinction between architects and landscape architects. The professional organizations maintain data only about their own constituencies: the AIA counts membership, while the National Council of Architectural Registration Boards tracks licenses and registrations.

In 2004, the AIA resolved to rectify the situation, adopting a landmark initiative to determine the demographics of the profession at large. With the AIA’s research in but the first of several phases, ARCHITECT took an alternative approach.

Trading the quantitative for the qualitative, ARCHITECT gathered in Chicago with a group of academics and practitioners from different regions of the country and steps on the career ladder. We asked them to share their personal goals and their perceptions of the state of the profession.

What emerged was something greater than seven individual points of view. The participants collectively exhibited a remarkable regard for the responsibilities of architecture—to the client, to the environment, and to society as a whole. None of them equated job satisfaction with celebrity.

Opinions confirm something that numbers can’t: Architecture has a healthy conscience.


Renée Cheng
Age: 43
Associate Professor and Department Head College of Architecture and Landscape Architecture University of Minnesota
Minneapolis Having attended Harvard College and the Harvard Graduate School of Design, RenĂ©e Cheng thought she was destined for an East Coast career in the fast lane. What she didn’t know was that her passion for teaching would eventually outpace her passion for practice. Today, she designs curricula rather than buildings.

Cheng’s educational philosophy derives from Bauhaus great Josef Albers, who believed that the role of education was to help students see the world differently. As Cheng sees it, her obligation is as much about preparing future architects for practice as it is about making them great thinkers.

The mindset of both practice and the academy has changed since the roaring ’80s, when Cheng was in school, moving away from corporate good to public and environmental good.

For Cheng, her own value system has changed too: “Success is creating something really great,” she says, “whether it’s a family, an educational opportunity, or a building, and making it with integrity, beauty, and joy.”


John Hartmann
Age: 33
Co-founder and Principal
Freecell
Brooklyn, N.Y. John Hartmann understands the value of a diverse practice. With Lauren Crahan, his partner in the firm Freecell, Hartmann practices architecture on a physical level rather than a strictly theoretical one. This means getting his hands dirty and expanding the typical designer’s scope of services to include fabrication and construction. In Freecell’s Brooklyn studio, CAD stations compete for floor space with a table saw and a MIG welder.

The firm’s mission lies somewhere between industrial design, architecture, and social reform, and its client base is eclectic enough to require it all. For Project Bookmobile, a nonprofit with noble intentions but meager funding, Freecell designed and fabricated the interior of a vintage Airstream trailer that brings artists’ books and zines to communities throughout North America. Hartmann explains, “We see this as our role: to be socially and morally active in what architecture is and how powerful it can be, even on a small level.”

About the Author

Cindy Coleman

Cindy Coleman is a design strategist with Gensler. She has more than 25 years of experience working in a variety of roles across the design industry. Coleman has previously served as a project designer for Skidmore, Owings & Merrill. She has also earned experience in development, manufacturing, and marketing through her own industrial-design firm, Align Incorporated, based in Chicago. She began her career in design journalism as executive editor at Perspective, a magazine published by the International Interior Design Association. Interior Design Handbook of Professional Practice, her first book, was published by Interior Design magazine with McGraw-Hill in 2001. Coleman is an adjunct professor at her alma mater, the School of the Art Institute of Chicago. She also serves as the professional adviser for the Marcus Prize, a $100,000 biennial architectural prize administered through the University of Wisconsin-Milwaukee School of Architecture and Urban Planning and the Marcus Corporation Foundation. In 2010, Coleman was named a senior fellow by the Design Futures Council. Coleman received a bachelor of fine arts degree in interior architecture as well as a master of design methods degree from the Institute of Design at the Illinois Institute of Technology.

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