Project Description
The new Headquarters for Cisneros Group, a third-generation global media company, was re-imagined as one integrated creative studio. With designs led by Elina Cardet of Perkins and Will’s Miami studio, the downtown Miami workplace was designed with wellness, flexibility and collaboration at its core.
The space, spanning over 24,000 square-feet, houses the company’s two subsidiaries (Interactive and Real Estate) as well as the Cisneros Foundation, and is located on the top floors of the new 2 Miami Central facility, a mixed-use transit hub anchored by the new Virgin Train system.
While staying true to the company’s modern Venezuelan architectural heritage, Cardet and the design team strategically planned each space to be consistent with a larger theme of connecting people to natural experiences by humanizing space with art, light and wellness. Working closely with the CEO, Adriana Cisneros, the office was designed to mirror the ambitions of the firm in their nimble business approach, while pursuing a contemporary workplace attitude: fresh and creative.
Balancing the previous design formality, culture and legacy of the company with a new forward-thinking open environment, the workspaces are organized around the Cisneros’ private art collection and its gallery walls treating the office interiors as its own art gallery. These rich forms, textures, colors, and patterns create a thought-provoking backdrop to the open work and amenity areas. Another focal point was to shift away from 100% private office to a 20/80 open plan, as well as maximizing both collaboration areas and focused work areas with a 1:12 quiet room ratio. Refurbishing and reusing all existing modern classic furniture was the starting point for the new furniture selections.
Supporting Cisneros’ multi-cultural and multi-generational team, different styles of work are encouraged through a multitude of spaces. Seating choices from collaboration to focused or quiet work, including a full real estate library and media screening room are included.
The diverse culture and community of the Cisneros Group is celebrated and reinforced by providing a large, comfortable multipurpose staff lounge that completely opens to the interconnecting stair, allowing for town hall meetings or multi-day media sessions.
Meeting the AIA 2030 Commitment, design solutions, all working towards zero toxicity goals. Wellbeing is promoted by maximizing daylight and the uninterrupted 360° views to city, ocean and sky help to balance circadian rhythms.
Seven unique “horizon” rooms were built dedicated to providing a calm refuge for working, thinking, creating or meditating. These private wellness rooms were designed to take the user through integral moments of dawn to dusk, enabling them to match a mood and experience with the space and also balance circadian rhythms and add emotional quality to the space.