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    What Is the Value of Design?

    The social networking site Return on Design, created by Philadelphia-based BLT Architects, homes in on the idea of architecture as a strategic business decision.

    3 MIN READ
    Return on Design is the brainchild of BLT Architects director of marketing, Heidi Thiede, who wanted to move the firm into the social-networking world. "I was looking for a way to increase awareness of who we are," she says, "and to find out what's important to the community at large." Managing principal Michael Prifti hopes the site will expand possibilities for the profession.

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