Birdair Inc. now offers SHEERFILL Architectural Membrane, a translucent fabric membrane that is recognized by the Cool Roof Rating Council and Energy Star. The membrane maintains an initial solar reflectance performance rating of 0.73 and an initial thermal emittance rating of 0.89. It also is qualified by Energy Star to help lower a building’s peak cooling demand by 10 to 15 percent. Other benefits of this type of membrane include reduced surface roof temperature and decreased heat absorption. www.birdair.com

Pictured here: translucent membrane in use at Florida Hospital Waterman, Tavares, Fla.