Behr paint has announced its very first Color of the Year: In the Moment, a muted combo of hues of blue, green, and gray, which “[honor] nature to create a soothing atmosphere,” according to a press release. The color is part of Behr’s 2018 Color Trends forecast of 20 hues the company expects to see trending in the design industry within the next year.
Courtesy Behr Paint
Behr Paint brings its 2018 Color Trends palette to life with an experiential Pop-Up Trend Home in the iconic Grand Central Terminal in New York, Tuesday, Aug. 8, 2017. (Photo by Diane Bondareff/AP Images for Behr Paint)
In the Moment, much like its name suggests, is intended to create an environment that “evokes a sense of sanctuary and relaxation amid our always-on lives,” says Erika Woelfel, vice president of color and creative services at Behr. The company’s 2018 palette is being shown today at a Behr Pop-Up Trend Home in New York City’s Grand Central Station. Visitors will be encouraged to ask color experts questions, as well as experience a 360-degree virtual reality video presentation.
Courtesy Behr Paint
Read the full press release here, and find a full list of the 2018 Color Trends here.