The Three Cs of Design

2 MIN READ

I often speak with Howard Brandston, one of lighting’s elder statesmen, to get his perspective on issues that impact the lighting design community. His 50-plus years in the field give him tremendous insight into the evolution of the profession. During our most recent conversation, we talked as usual about a pretty wide range of topics—everything from the incandescent phaseout to quality-of-light issues—but one of Howard’s comments in particular stood out to me: Underlying all of his work, all of the issues he devotes his time to, he said, is a constant sense of curiosity. He’s not content to accept things simply as they are, and curiosity is his fuel, his energy.

In our busy, overscheduled lives, can we still make time for curiosity? In my opinion, the answer is a resounding yes. We absolutely must. If you’re going to choose a career in a design field—whether it is architecture, lighting, landscape, or any other area—curiosity is one of the traits that will be invaluable to your success. Add creativity and collaboration into the mix and you have a powerful recipe for innovation.

Curiosity, creativity, and collaboration are what all of the people, projects, and products included in this issue represent. I always look forward to putting together this annual issue of ARCHITECTURAL LIGHTING, which is organized around the theme of innovation. The challenge is to find a collection of work that represents a richness of ideas, from those individuals and companies who are not afraid to push beyond existing limits to solve problems. In other words, the challenge is to find those who are willing to take a risk in order to achieve excellence.

The pursuit of curiosity, creativity, and collaboration is not easy. At every turn there are obstacles: evaluating the pressure of economic realities; coordinating the work of large, complex project teams; studying and adhering to stringent building and energy codes; and keeping up with the growing awareness of environmental issues. These are merely a few of the problems that you, as a designer, encounter. Yes, at times the design process is a series of trade-offs, but we should never abandon creativity and the exploration of ideas because it is too difficult, too inconvenient, too expensive, or will take too long.

A designer would not be staying true to the essence of design without at least trying to find a solution, even under the most challenging of circumstances. Right now, lighting designers are hard at work, utilizing their unique set of quantitative and qualitative skills to marry the wide-ranging set of issues that confront a project in order to find a cohesive set of solutions.

It might not always be easy to have these three criteria of design (curiosity, creativity, and collaboration) converge—at least not as easy as, say, the criteria for selecting a diamond (carat, clarity, and cut). But when it is accomplished, the result can be truly brilliant.

About the Author

Elizabeth Donoff

Elizabeth Donoff is Editor-at-Large of Architectural Lighting (AL). She served as Editor-in-Chief from 2006 to 2017. She joined the editorial team in 2003 and is a leading voice in the lighting community speaking at industry events such as Lightfair and the International Association of Lighting Designers Annual Enlighten Conference, and has twice served as a judge for the Illuminating Engineering Society New York City Section’s (IESNYC) Lumen Award program. In 2009, she received the Brilliance Award from the IESNYC for dedicated service and contribution to the New York City lighting community. Over the past 11 years, under her editorial direction, Architectural Lighting has received a number of prestigious B2B journalism awards. In 2017, Architectural Lighting was a Top Ten Finalist for Magazine of the Year from the American Society of Business Publication Editors' AZBEE Awards. In 2016, Donoff received the Jesse H. Neal Award for her Editor’s Comments in the category of Best Commentary/Blog, and in 2015, AL received a Jesse H. Neal Award for Best Media Brand (Overall Editorial Excellence).Prior to her entry into design journalism, Donoff worked in New York City architectural offices including FXFowle where she was part of the project teams for the Reuters Building at Three Times Square and the New York Times Headquarters. She is a graduate of Bates College in Lewiston, Me., and she earned her Master of Architecture degree from the School of Architecture at Washington University in St. Louis.

No recommended contents to display.

Upcoming Events

  • Future Place

    Irving, TX

    Register Now
  • Archtober Festival: Shared Spaces

    New York City, NY

    Register Now
  • Snag early-bird pricing to Multifamily Executive Conference

    Newport Beach, CA

    Register Now
All Events