Marking its evolution as marketer of advanced daylighting systems, Utah-based Nature’s Lighting has changed its name to Ciralight. The new name–a combination of Cira, an Italian word meaning sun, and light–will achieve three objectives: To differentiate the company with a proprietary identity, to join the ranks of global business-to-business companies, and to position the company as the gold standard for the daylighting process. A new logo and tagline, “Defining the Daylighting Revolution,” support the new identity.
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