Lighting Research Center’s Partner-Alliance Event to Discuss the Future of Lighting

Registration closes Aug. 30, for the event on Sept. 5 – 6, 2018.

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Participants at the 2017 LRC Partner-Alliance event in Troy, N.Y.

Courtesy LRC

Participants at the 2017 LRC Partner-Alliance event in Troy, N.Y.


The Lighting Research Center (LRC) in Troy, N.Y. is holding its annual Partner-Alliance Event on Sept. 5 – 6, 2018. Registration closes on Aug. 30.

The two-day event will feature a keynote by business strategist Paul Schoemaker, founder and CEO of Decision Strategies International and a pioneer in the field of decision sciences. Co-author of Winning Decisions: Getting It Right the First Time, he is “…among the first to combine the practical ideas of decision theory, behavioral economics, scenario planning, and risk management into a set of strategic decision-making tools for managers.” Schoemaker will address how the lighting industry can take stock of where it is, and what it needs to do to move forward. An established educator, Schoemaker served as research director of the Mack Institute for Innovation Management at the Wharton School of Business at the University of Pennsylvania, and taught at the University of Chicago’s Graduate School of Business. He previously spoke at the LRC’s 2003 Bridges in Light symposium.

Additional highlights of the program include a “Future of Lighting” panel moderated by Govi Rao, President & CEO of Noveda Technologies, and a presentation about the future of horticultural lighting by Erik Runkle, Professor, Dept. of Horticulture, Michigan State University. View the full program.

About the Author

Elizabeth Donoff

Elizabeth Donoff is Editor-at-Large of Architectural Lighting (AL). She served as Editor-in-Chief from 2006 to 2017. She joined the editorial team in 2003 and is a leading voice in the lighting community speaking at industry events such as Lightfair and the International Association of Lighting Designers Annual Enlighten Conference, and has twice served as a judge for the Illuminating Engineering Society New York City Section’s (IESNYC) Lumen Award program. In 2009, she received the Brilliance Award from the IESNYC for dedicated service and contribution to the New York City lighting community. Over the past 11 years, under her editorial direction, Architectural Lighting has received a number of prestigious B2B journalism awards. In 2017, Architectural Lighting was a Top Ten Finalist for Magazine of the Year from the American Society of Business Publication Editors' AZBEE Awards. In 2016, Donoff received the Jesse H. Neal Award for her Editor’s Comments in the category of Best Commentary/Blog, and in 2015, AL received a Jesse H. Neal Award for Best Media Brand (Overall Editorial Excellence).Prior to her entry into design journalism, Donoff worked in New York City architectural offices including FXFowle where she was part of the project teams for the Reuters Building at Three Times Square and the New York Times Headquarters. She is a graduate of Bates College in Lewiston, Me., and she earned her Master of Architecture degree from the School of Architecture at Washington University in St. Louis.

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