KAIT Plaza

  • Mind & Matter

    Exploring Junya Ishigami’s KAIT Plaza

    "The project is a model of how to create an indelible impression on visitors based on the principles of neuroscience," Blaine Brownell writes. "The formula here is deceptively simple but profound: Minimize visual noise while maximizing novelty."

    5 MIN READ
    Junya Ishigami’s KAIT Plaza at Kanagawa Institute of Technology in Japan.

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