Project Description
The sky’s the limit for the Ski-U-Mah battle cry. The opening of Minnesota’s Athletes Village will be a
transformative moment for the Golden Gophers.
Advent, a Nashville-based creative firm, branded spaces for Minnesota’s football and basketball
programs and created breathtaking digital experiences throughout the centerpiece of the Gophers’
athletic facilities. The Athletes Village includes four primary areas — the Land O’Lakes Center for
Excellence, the David and Janis Larson Football Performance Center, the Indoor Practice Facility and the
Charlie and Kathy Cunningham Basketball Development Center.
A campus within a campus, the Athletes Village complements Minnesota’s roster of first-class gameday
venues with a stunning 340,000-square foot facility where Gopher student-athletes and coaches
prepare, study and relax.