Project Description
The scope for the The Cosmopolitan of Las Vegas project was to reimagine the guestroom suites, creating and curating a new brand identity. The Cosmopolitan wanted to convey to its guests that staying at the hotel would be a truly one-of-a-kind, fully immersive luxury experience. The first phase of the project was completed in Winter 2017/18 with additional work completed more recently.
The concept was Virserius Studio’s take on The Cosmopolitan’s slogan, “Just the Right Amount of Wrong” and what that could mean to different visitors. Las Vegas is a theatrical town, so for The Cosmopolitan, V/S kept that mystique and drama, keeping it tasteful and not ostentatious, introducing playful elements that straddle the fine line between too little and too much, pushing the envelope but only just so. The goal was to elevate the design and set The Cosmopolitan apart from all others on the Strip.