Project Description
The first challenge presented the project to the showroom Elektra branch Mexico City Arena, was to make an attractive display space in an enclosure to which the public is going with his attention in the show will enjoy in this space. The second was to display in the same place at its four emblematic brands: Elektra, Banco Azteca, Italika and TotalPlay considering that each one had its protagonism conditioning respecting the guidelines set by the entertainment center.
These challenges are great for the team because they allow usoarquitectura explore beyond the distribution of space and challenges the skill and knowledge about the commercial interior and all the details that are required for the visitor experience is a memorable and operating like clockwork.
The service modules, the front of boxes and the shelves were designed specifically for the project. Responding to the needs of image and activities to be performed, was made a redesign about how to display the products avoiding saturation and creating a more dynamic environment.
The showroom features a mezzanine where are the exhibition of video games and a private lounge for special guests. The same granite of the lobbies, – with polished finish – was used for the integration of showroom entertainment at the center was complete. To accent access and black granite staircase was used. Logos of the four marks were made in glass lined metal and carefully swung according to customer needs.