Project Description
Nike’s Digital Innovation Studio in Manhattan is a creative lab where Nike builds apps for the sneaker community—a tribe of interconnected footwear enthusiasts attuned to the culture of urban street sport. Though it’s 2,900 miles from the home office in Oregon, Nike’s New York foothold (pun very much intended) is the tip of the spear for this growing subculture both in and out of the urban environment. As such, it required an office that combines prestige, forward thinking and the agility to adapt quickly to change.