Project Description
When a technology company has been hugely successful for decades continuing prosperity depends on an ability to anticipate the impact innovative technologies will have on the future. Microsoft employs a lot of people to imagine how innovations will change the way we live and work, but conceptualization is only the first step of developing new products. A physical space dedicated to experiencing technology as it will be used in the office and home is an essential part of identifying new trends and assessing their viability.