Project Description
The challenge was to design a self-contained jewellery concession within Arnotts to display the jewellery in a unique and exciting way.
It also needed to be consistent with the ethos of the company, young, fresh, minimal and contemporary. It had to be fun and accessible to all and make a statement in itself.
We also wanted the customers to be able to touch and feel the jewellery and give them ideas of how they could customise their own unique piece.
An abstract minimal stand was designed to complement the Littlesmith jewellery on display.
We wanted to display the jewellery in a unique and exciting way which was different from the other jewellery stands around.
Elemental concrete cubes sit in a square around the jewellery making zone. This defines the public and private zones. The making station was positioned in the middle so as the makers where not to be distracted by the customers walking by. Two hidden doors allow access to the interior.
Like an abstract piece of art that changes as you walk around the store.
The concrete cubes were constructed from Birch Plywood and composite concrete cladding. These cubes are then eroded to display the product at the corners where customers walk by.
Where the cubes are eroded the plywood interior is revealed. Brass lettering and display rails rise up from these to give a playful counterpoint to the rigid geometry of the cubes.
The rails have recessed lighting within them to illuminate the counter. They also display the jewellery which is hung via hidden magnets inside the rails.
Furthermore, they also act as a wayfinding tool to the customers.