Project Description
Conceiving a new space to represent the tasks of the company, by optimizing resources and reusing some of the existing elements, was the aim of the renovation project for the Mexico City LATAM Autos Corporate offices. The commercial activity of the company was taken in consideration during the creative process, inspired by the aesthetics of the car and elements related to it, such as mechanical workshops and roadways. A wall made out of recycled tires was proposed as the project’s main element, and its construction was a great challenge. The wall divides the interior into two main ambiences. The lobby, where the clients are received, also incorporates the meeting room. The facilities for employees, such as offices, and informal work, rest, and recreational areas, are located on the back. Red lines that go across the different spaces recall the trajectory of a car in motion. Materials like raw concrete, OSB recycled wood and steel, as well as exposed pipping and industrial furniture, were used and adapted to the requirements of an office space to create an atmosphere that is similar to a mechanical workshop. The LATAM offices transmit in every detail the brand’s essence through an innovative and daring proposal, that breaks with the conventional patterns in the corporate office design.