Project Description
Floating is all the rage. This specialized relaxation practice submerges clients into a solution of 1,000 pounds of Epsom salt and constantly filtered water for sixty minutes– or more– of sensory deprivation. Designed for clients to limit the five worldly senses of sight, sound, touch, smell and taste, Float Sixty is a dedicated relaxation space focused on minimizing the constant pressure of analyzing the world around you. When floating, the brain releases elevated levels of our bodies' natural neurotransmitters of happiness, which aids in such things as pain reduction, increased immune function and stress management. When the owner of Float Sixty approached BOX Studios with her focused vision of a boutique space in River North, the BOX team knew they had to elevate the design to break away from other traditional float centers. Included in the scope were five float rooms, one pre-/post-float staging area, a retail space for branded products, and one meditation room. The final design took the shape of exactly what it means to float– a clean, calm and minimalist space that heightens inner peace. A modest color palette mixed with rich textures and patterns create a serene atmosphere. Mimicking the location's surrounding neighborhood flavor are design elements such as exposed brick and a heavy timber ceiling. Due to the space's naturally humid environment, BOX took deliberate care to select specialty finishes such as non-slip vinyl flooring and cedar millwork that will be resistant to water damage. Choices were made carefully so as not to compromise the design intent. In collaboration with ABC Design Lab, BOX Studios integrated a specific branding strategy into the interior design. Custom company imagery throughout communicates the business' mission seamlessly within the space. After a successful grand opening in April of 2016, Float Sixty has quickly become a leading boutique float center in Chicago. Get your float on!