home front
on the boards / sonoma mission
For years the unwillingness of the production housing industry to consider Modern design has irked Rodney Friedman, FAIA. He founded his San Francisco Bay area firm, Fisher Friedman Associates, in the 1960s, the heyday of popular Modernism. But since then, Bauhaus-influenced design has been reserved mostly for public buildings and custom homes, while spec homes have veered in a decidedly traditional direction.
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