Bryan Goodpaster

Bryan Goodpaster is senior creative director of Trends & Foresight at LPK, where he is often called upon for his non-traditional approach and strategic consultancy—helping crack wicked brand problems and strategic conundrums for many category-leading brands. Unbound by methodologies and traditional design thinking, Bryan’s deep consumer empathy drives him to be as creative in his approach and process as in his outputs. @bryangoodpaster or bryan.goodpaster@lpk.com.