Project Description
Tresata, a predictive analytics software company, contrasts many of the more conventional companies in Charlotte, NC, where it was founded in 2011. Tresata, whose overall mission is to Enrich Life, wanted its new headquarters to reflect its innovative culture and brand. Thus, Tresata partnered with IA and chose contrast as the overarching concept—divergence from the expected—expressed through four design elements: portal, bent-plate ceiling, pivot, and slant, punctuated by subtle references to the firm’s name and key brand elements.