Nobody becomes an architect because of a love for business. But recessions have strange effects. Architects who typically appraise their work based on its artistic, social, or environmental value are suddenly acting like MBAs. They’re looking for quantitative ways to prove to clients that an investment in design is worthwhile. They’re testing the efficiencies of building information modeling. And they’re watching and worrying about firms in Asia emerging as potential competitors. Read on to learn more.
Your Architecture Is a Commodity
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